Brand RascalsA Procidious Group company Starta project

Advertising & consulting · A Procidious Group company

Marketing
that cuts through.

Brand Rascals is the advertising and marketing consultancy inside Procidious Group — built for sports, ecommerce, and gaming brands that want sharp positioning, creative people stop for, and media that earns its keep.

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About

Built by an operator, not an agency.

Brand Rascals was built by someone who has sat in the CMO chair — owned the budget, answered to the board, and fixed the tracking at 11pm. We bring that inside your business.

Most agencies sell you a deck and a dashboard. We've been on the other side of that table, and we know what actually moves a P&L: positioning that's sharp enough to cut through, creative that people stop for, and media buying that treats every dollar like it's the last one.

We work with sports properties, ecommerce operators, and gaming brands that are done with fluff. You get senior people in the room, not a rotating cast of account coordinators. You get the uncomfortable truth early, and the plan to fix it right behind it.

Procidious Group handles the long game — growth strategy, performance, insight, transformation. Brand Rascals is where the strategy goes to market.

Strategy with a spine

Positioning you can defend in a boardroom and a comment section. If it can't survive both, it isn't a position.

Creative with a pulse

Ads built to be watched, not skipped. Hook-first, platform-native, tested in the wild rather than in a conference room.

Media that earns its keep

Meta, Google, TikTok, LinkedIn — bought with a bias toward incrementality and a deep suspicion of vanity metrics.

Home turf · 01

Sports

Teams, events, and fan-first brands. Marketing built on fandom, moments, and merch drops — where the calendar is the strategy and speed wins.

Home turf · 02

Ecommerce

DTC and marketplace brands. Creative testing at volume, feeds and tracking wired tight, and scaling decisions made on contribution, not ROAS theater.

Home turf · 03

Gaming

Studios, publishers, and gaming-adjacent brands. Communities that smell inauthentic marketing instantly — so we make the kind they actually share.

Also deep: extensive healthcare and multi-location marketing experience. Not our focus — but if your category is regulated or compliance-heavy, we've run the hard version and it shows in how tight we build everything else.

The operator

Built by someone who's owned the number.

Founder · Brand Rascals & Procidious Group

Our founder has run marketing from the inside — as the person who owned the budget, hired and managed the agencies, and answered for the results. She's built performance programs across Meta, Google, TikTok, and LinkedIn, rebuilt tracking and martech stacks, and run corporate-to-local marketing for multi-location brands — including extensive healthcare marketing, where the compliance stakes make discipline non-negotiable.

Brand Rascals is that experience, packaged for clients who want a senior operator on their side of the table rather than another vendor pitching from the other side of it.

  • Paid media
  • Brand strategy
  • Martech & analytics
  • Lifecycle & CRM
  • Fractional CMO

Services

What we do.

Engaged by project, sprint, or retainer. Every engagement starts with a diagnostic so we're prescribing, not guessing.

CapabilitiesBrand Rascals · A Procidious Group company

Strategy Position

Brand positioningProject

Who you're for, what you stand against, and the words that make both unmistakable.

Go-to-marketProject

Launch and relaunch plans with channels, budgets, sequencing, and the numbers that define "worked."

Fractional CMORetainer

A senior marketing lead embedded in your business — running the team, the agencies, and the plan.

Advertising Perform

Paid socialMonthly

Meta and TikTok, managed end-to-end: structure, creative testing, and scaling what wins.

Paid search & videoMonthly

Google Search, Performance Max, and YouTube built for intent capture and clean attribution.

Creative & productionSprint

Concepts, scripts, UGC and creator programs, static and motion — shipped in testing-ready batches.

Growth systems Scale

Tracking & analyticsProject

GA4, tag management, CAPI and pixel hygiene, and reporting that answers the CEO's actual question.

Landing pages & CROSprint

Pages built to convert the traffic you're paying for, tested rather than admired.

Lifecycle & retentionRetainer

Email, SMS, and CRM flows that turn one-time buyers into repeat ones — the revenue you don't have to pay for twice.

Need something that isn't listed? Ask.

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Selected work

Work we'll walk you through in person.

A few of the engagements behind the approach. Client names and full numbers are shared in conversation.

Paid media · Multi-locationI

Paid media overhaul across a national multi-location brand

Fragmented local spend consolidated into a corporate-led structure across Meta, Google, and TikTok — with one tracking layer and one scorecard.

Read the case study Launch · CreativeII

Creative testing sprint for a consumer launch

Hook-first concepts shipped in weekly batches, with a scoring system that told us which angles to scale before the budget noticed.

Read the case study Martech · AnalyticsIII

Measurement rebuild before the spend scaled

GA4, tag management, CRM, and landing pages wired into a single reporting spine — so growth decisions ran on numbers everyone trusted.

Read the case study

Click a card for the full story. Client names and numbers are shared in conversation.

Principles

How we operate.

Five principles. Non-negotiable, in order. They're why clients stay and why some prospects don't — both are fine by us.

  1. Tracking before spend.

    We don't put a dollar into market until we can see where it lands. Pixels, CAPI, GA4, CRM — the plumbing gets fixed first.

  2. Creative is the targeting.

    The algorithms find the audience. Our job is giving them something worth finding. Creative volume and testing discipline beat clever audience hacks.

  3. No vanity metrics.

    Impressions and reach don't pay anyone. We report on cost per lead, CAC, ROAS, and whatever number actually runs your business.

  4. The founder's in the room.

    Senior people do the work. If you meet someone in the pitch, you'll meet them in the weekly.

  5. Say the uncomfortable thing early.

    If the offer's wrong, the site leaks, or the budget can't do what you hope — we tell you in week one, not month six.

Before you ask

The questions we always get.

Straight answers, so you know whether we're a fit before you spend a call finding out.

What industries do you focus on?
Sports, ecommerce, and gaming — audiences that live on the platforms we buy, where creative speed and fandom decide who wins. We also carry extensive healthcare and multi-location experience; it's not our focus, but if your category is regulated or compliance-heavy, we've done the hard version.
Is there a minimum budget or engagement size?
We work best with brands spending, or ready to spend, a meaningful monthly media budget and with the operational capacity to act on what we find. If you're earlier than that, tell us anyway — a one-time diagnostic is often the right first step.
How fast can we start?
Diagnostics typically kick off within two weeks of signing. Ongoing media and creative work begins as soon as tracking is verified — we don't spend a dollar until we can see where it lands.
We already have an agency. Can you work alongside them?
Yes. Many engagements are Brand Rascals acting as the senior marketing lead — setting strategy, standards, and scorecards — while existing partners execute. We'll tell you honestly if a partner isn't working out.
Do you work on retainer or by project?
Both. Strategy, positioning, and tracking rebuilds are usually projects. Media management, creative production, and Fractional CMO work run monthly. Every engagement starts with a diagnostic so the scope is based on your situation, not a menu.
Which channels do you actually run?
Meta, Google (Search, Performance Max, YouTube), TikTok, and LinkedIn — plus the tracking, landing pages, and CRM plumbing that make them measurable.
How is Brand Rascals different from Procidious Group?
Procidious Group is the consulting firm — growth strategy, performance, consumer insight, transformation. Brand Rascals is its advertising and marketing arm: the part that turns that strategy into campaigns, creative, and media. Same people, same standards, more output.
PG
Procidious GroupParent · Consulting
Brand RascalsMarketing consulting & advertising

The Family

Two brands. One standard.

Procidious Group is the consulting firm: brand growth, performance optimization, consumer insight, and digital innovation for businesses that want to set trends rather than follow them.

Brand Rascals is its advertising and marketing arm — the part that turns the strategy into campaigns, creative, and media that people actually see. Same standards, same people, louder output.

Visit Procidious Group

Book a call

Thirty minutes. No pitch.

Pick a time that suits you. We'll come with questions, you come with the situation, and we'll both know by the end whether this is a fit.

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Contact

Let's talk.

Tell us what you're working on. We'll come back within two business days with a point of view and, if it's a fit, a diagnostic proposal.

Parent companyprocidiousgroup.com
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